As a method of transmitting information, the Internet provides a wealth of opportunities. It wasn't long after the opening of the Internet to the general public that broadcasters and other media companies began considering how to distribute their content over the new medium and capitalize on the fresh business channels. Streaming media emerged as one of the primary methods by which these organizations broadcast their content in real time, requiring no massive and time-consuming downloads. By the early 2000s, most major media companies offered streaming media to supplement their other channels on television and radio. Television and radio broadcasters, in addition to making select features and archives available for streaming download, increasingly sought to provide live transmission of their content over the Internet, a process known as Webcasting.
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