Scenario Planning - The Future Of Scenario Planning

Although scenario planning has been around for many years, and interest in it has fluctuated, the approach holds a great deal of potential in a business world where changing market conditions and consumer preferences can spell disaster for e-tailers and other organizations. In Serious Play, Michael Schrage indicated that global business is being transformed by the exploration of new ideas through simulation and modeling, explaining that "Tomorrow's innovators will invest more in playing with prototypes, modeling marketplaces, and simulating scenarios because that will become the best way to create new value and profitably deliver it to customers."