Promoting the Web Site - Promotions At The Web Site: Service And Content

On-site service brings back customers. Web sites can increase repeat traffic by adding a range of services that make it easier for customers to place orders, develop a feeling of trust, and create a meaningful relationship. Web sites can publish their corporate contact information and provide detailed information on each product. By disclosing privacy and security policies (which may rarely be read) Web sites create a feeling of trust and reassure visitors.

In terms of services, e-commerce sites can provide order tracking and let customers review their purchase history. Many e-commerce sites offer reminder services that allow visitors to set up reminder e-mails for important birthdays, anniversaries, and holidays. Many sites also offer an opt-in mailing list and send out a regular e-mail newsletter. Online help and video chat are not always expensive to add, and they again serve to reassure visitors, even if they are only available periodically in real time.

Web sites can provide links to the Web sites of manufacturers or partners while keeping customers within their site. E-commerce sites create a better impression on their visitors if they are selective about the links, logos, and banner ads they display. A confusing array of those items can alienate visitors and leave a bad impression.

All of these elements serve to promote the Web site to visitors who are already there and help to convert them first into customers, and then into repeat customers.