Sweepstakes generate a large database of potential customers. It is effective to build a large database of people who are interested in your products or services, and then market to them on a regular basis. Price incentives work in term of attracting first-time customers. These can include a free trial offer, free shipping, or a 30-day money-back guarantee. For repeat buyers, loyalty programs work well but may be expensive. Price incentives based on the size of a purchase also work with repeat customers.
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