Manufacturer Model - Understanding Business Models, Traditional Versus Electronic Business Models, Selling Direct

Connectivity is what gives the Internet its power. Ever since consumers widely adopted the World Wide Web, new possibilities have existed for buying and selling goods and services. Companies that already sold products directly to consumers gained another channel for doing so, and companies that relied on wholesalers and distributors to sell their products via different retail outlets suddenly were able to eliminate, partially or completely, those parties from their distribution channels. Selling directly, via the manufacturer model, often resulted in higher profits for manufacturers and more savings for consumers. Selling products or services directly to consumers is at the heart of the business model known as the manufacturer model.