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Data Integrity - Sources Of Faulty Data, Consequences Of Faulty Data, Ensuring Data Integrity

Information is what gives power to the Web and e-commerce. In a matter of minutes, consumers are able to research, compare, and purchase products and services online. This availability of information has created more discriminating consumers and has put increased pressure on retailers to offer competitive prices. Understandably, the accuracy or integrity of data is very important during e-commerce.

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