Children and the Internet - Industry Self-regulation And Filtering Software

Congressional legislation wasn't the only vehicle to regulate children's Internet interactions. The industry voluntarily launched several self-regulatory practices concerning children. In 1998, the Online Privacy Alliance (OPA), a coalition of industry groups, was formed to tackle Web-related privacy concerns. Among its measures were proposed online privacy guidelines governing the online collection of personal data, and guidelines protecting children's privacy.

TRUSTe, a nonprofit organization, certifies that its members have disclosed their online information-collection practices. In return, members display a seal verifying program participation. The Better Business Bureau Online sponsors a similar effort. Members must inform users of their collection practices, supply data security, submit to periodic monitoring, and use encryption for the receipt and transfer of sensitive information. Skeptics counter that industry self-regulation doesn't guarantee compliance or enforcement of programs. Moreover, few Web providers participate in seal programs.

Filtering software was another protective measure Web sites could use to safeguard children. Such software shields children from objectionable Web sites and protects children's privacy by screening incoming and outgoing text. Specific terms prompt outgoing screening and block sensitive information from being sent to the provider. Among software available was Cybersitter, NetNanny, CyberPatrol, and Specs for Kids.

Adults also can access the Internet from "filtered ISPs," which invoke blocking criteria at the server level. Safe sites offer access to pre-approved pages suitable for young children. Finally, adults can access several Web sites that monitor the appropriateness of other Web sites for their children.