Carsdirect.Com - Successful Test Led To National May 1999 Launch, Aimed To Be A Brand Leader, Survived Dot.com Shakeout Of 2000
In mid-2001, CarsDirect.com was one of the few surviving online direct auto buying services and a brand leader in the industry. It acquired competitor Greenlight.com at the end of January 2001, while other sites—including Microsoft CarPoint's Drive-Off.com subsidiary and CarOrder.com of Austin, Texas—were shutting down. Nevertheless, CarsDirect.com CEO Robert Brisco was confident that the company would survive, eventually go public, and even achieve profitability.
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