Business Plan - Executive Summary
Although it appears at the beginning of a business plan, most business plan experts recommend that entrepreneurs write the two-or three-page executive summary, perhaps an even more important business plan component than the financial projections, last. The executive summary gives readers a thumbnail sketch of the contents of the entire plan. It briefly describes the type of business detailed in the plan, as well as what need it is that the business is meeting. The more concise and compelling the executive summary, the more likely readers will be to continue examining the remainder of the plan.
FURTHER READING:
Barker, Emily. "The Bullet-Proof Business Plan." Inc. October 1, 2001.
Belgum, Deborah. "Study Finds Few E-Commerce Firms Have Real Business Plan." Los Angeles Business Journal. March 6, 2000, 4.
Hawk, Ken. "10 Weeks to a Business Plan." Catalog Age. July 1997, 189.
Klein, Karen E. "Building Your Business Plan: Where to Begin, Part 1." BusinessWeek Online. June 20, 2000. Available from www.businessweek.com.
——. "Building Your Business Plan: Where to Begin, Part 2." BusinessWeek Online. June 22, 2000. Available from www.businessweek.com.
Regan, Keith. "New Rules for Writing an E-Business Plan." E-Commerce Times. October 30, 2001. Available from www.ecommercetimes.com.
Simon, Geoffrey. "Anticipate Cash Needs Through Business Plan Development." Tampa Bay Business Journal. April 14, 2000.
SEE ALSO: Financing, Securing
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