Vortals, or vertical portals, funciton like portals in that they serve as Internet starting points. Unlike portals, which have a broad, general appeal, vortals serve narrow, well-defined interests. A vortal provides Internet users with a route to content that is relevant to their specific interest. Through a careful selection of content and links to other Web sites, vortals focus in on a particular slice of the Internet.
Vortals may or may not be involved in electronic commerce. Some vortals serve specific communities and social groups. Other vortals are focused on hobbies and special interests. These vortals may range in complexity from a simple list of links to compelling content of its own. Add-on services such as branded e-mail are also available on some non-commercial vortals.
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