24/7 Media Inc. is an advertising agency specializing in the Internet and interactive media. Headquartered in New York City, the company operates globally and offers a wide range of advertising, direct marketing, promotions and sponsorships, and technology services and solutions. Starting in 2000, the firm organized its business into three functional areas: 24/7 Network, 24/7 Mail, and 24/7 Technology Solutions.
The 24/7 Network is a global advertising network represented in 24 countries. It includes high-profile, high-traffic Web sites that 24/7 Media represents to advertisers, including more than 400 Web sites in the United States, 80 in Canada, more than 250 in Europe, and more than 30 in Latin America. Through an agreement with Chinadotcom Corp., 24/7 Media portrays more than 500 major Web sites in Asia. The 24/7 Network is organized into topical channels covering such areas as automotive, business/financial, career, college, entertainment, music, news/information, search engines, sports, and more.
The company's second principal line of business is e-mail marketing. 24/7 Mail provides a range of opt-in, e-mail, direct-marketing services. The company's database of more than 20 million e-mail addresses enables direct marketers to target their campaigns to consumers who have chosen to receive commercial messages via e-mail. Campaigns can be targeted using more than 260 pre-selected categories of user demographics and psychographics. Such valuable information can provide businesses with concrete factual data on consumer specifics, as well as insight into Web users' values and beliefs. In addition, 24/7 Mail aggregates and manages opt-in e-mail lists for more than 200 third-party Web sites. Consumers who choose to receive e-mail or other information through one of these Web sites are added to the company's database. 24/7 Mail also acts as a list broker and rents lists to supplement its managed lists. It can assist direct marketers by running campaigns and delivering HTML (hypertext markup language) banner ads and text links in e-mail editorial newsletters. 24/7 Mail can handle all aspects of a direct marketing e-mail campaign, including order fulfillment and the reporting and tracking of results.
Technology solutions offered by 24/7 Media include ad-serving systems offered under 24/7 Connect for Networks and 24/7 Connect for Advertisers and Publishers. These services were launched in the first quarter of 2000, and during the year 24/7 Media converted its entire 24/7 Network to the new technology. The distinguishing feature of 24/7 Connect was its ability to select an appropriate advertisement for a Web page at the same time that content was being delivered to that Web page from a third party. The selection of the appropriate ad was based on pre-selected targeting criteria. The company also offers e-mail technology solutions.
User Comments Add a comment…