Jeff Bezos is the founder and CEO of Amazon.com, the world's largest online retailer of books, CDs, electronics, and more. Although the site experienced explosive growth from the time it was founded in 1995 through the end of the 1990s, analysts in late 1999 began to question the firm's likelihood of achieving profitability. As a result, stock prices plummeted and Bezos found himself having to defend his business model. Some analysts believe Amazon may become profitable in 2002, depending on the direction in which Bezos steers his firm. Although Amazon is best known for selling books online, its ability to assist other companies wishing to engage in e-tailing may well be its eventual focus.
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